pricing & philosophy
My approach to rating and pricing projects is fundamentally different from transactional software agencies. I am a full-cycle software engineering partner dedicated to building legacies, not completing checklists.
Therefore, my "rating" system is based on strategic alignment and complexity—factors that justify my premium pricing and ensure a sustainable, long-term partnership.
I utilize a Product First Engineering philosophy, ensuring that the necessary strategic and foundational work is completed before any development begins.
Project Rating.
I evaluate potential engagements against a rigorous filter—the "The Impossible" Litmus Test—to ensure they match my niche, which specializes in complexity. Projects that are transactional, imitative, or short-term are immediately rejected.
Elite / Visionary ✅
Projects I Pick
- ▪ Must be Visionary (doesn't exist yet) and Risk-embracing.
- ▪ Objective is a long-term partnership (2+ year vision).
- ▪ Prioritizes bespoke aesthetics and capability over simple conversion.
Typical Scope:
Phase 1: Deep Dive, Custom AI/ML Engineering, 3D/Motion Web Experiences, System Automation, Continuous Retainer.
Transactional ❌
Projects Rejected
- ▪ Short-term, maintenance work.
- ▪ Replication of existing CRUD apps.
- ▪ Simple dropshipping stores.
- ▪ Projects focused solely on quick fixes.
These projects do not fit my criteria for partnership.
Pricing Models.
Predictability and certainty.
I do not provide simple hourly rates or budget estimates in a single text or PDF, as price is intrinsically linked to the demonstrable value delivered.
Value-Based Pricing
Fees are tied directly to the measurable business outcomes or anticipated ROI for the client.
Context: Aiming for 5x ROI. Focuses on business outcomes like risk handling and cost savings.
Milestone Payments
Development is structured around fixed milestones, with payments dispersed upon completion of value-backed deliverables.
Context: Typical structure: 40% upfront, followed by phase completion percentages and final launch.
Long-Term Retainer
A fixed monthly fee secured after successful project delivery, essential for sustaining the long-term partnership.
Context: Covers maintenance, security, and proactive research. Calculated based on risk mitigation.
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